Global presence

Sage is a global company with 5.8 million customers, over 14,500 employees and more than 25 years' experience working with small and medium-sized businesses. We have direct operations in 26 countries and a presence in many more countries through our indirect network of 30,000 business partners and 40,000 accountancy practices. Despite our global reach, we have built our success on understanding and meeting the needs of customers in their local markets.

We are the third largest provider of business management solutions in the world with a 7% market share¹. Software and software-related services revenues account for 39% of our total revenues. Subscription revenues account for 61% of our total revenues and include recurring revenues arising from combined software/support contracts, maintenance and support, hosted products and other recurring services revenues.

To capitalise on our local expertise we operate through a decentralised business structure whereby each country has substantial autonomy in terms of local business strategy.

Our local management teams report into the CEO of their region − UK & Ireland, Mainland Europe, North America and Rest of World.

Corporate responsibility

Sage is committed to acting as a responsible corporate citizen. We have chosen to focus our corporate responsibility efforts on four areas that are meaningful to our organisation's strategy and where we believe we can make a difference. These are: our people; the environment; supporting industry; and working with our local communities and charities. We aim to achieve best practice in the local context of every country in which we operate with standards established by local legislation applying as a minimum. We also aim to share best practice across the Group so that we implement continuous improvement.

Our strengths

Brand leadership

We have built our business around our market−leading brands which are widely recognised and trusted in their local markets. Combined with the global Sage brand, our local brands give us a key point of competitive differentiation.

Customer experience

We set ourselves apart through the superior experience we deliver to customers. We help them run their businesses more efficiently through the provision of high quality software, services and support. This has enabled us to build a large, loyal and diverse customer base. Many of our customers have support contracts through which we provide not only advice on how to get the most from their software but also guidance on business critical topics.

Business structure

Our decentralised business means Sage has an unrivalled understanding of local customer needs, provides a choice of locally developed and locally supported solutions and the agility to respond quickly to changes in local market conditions.

Distribution channels

Sage has strong routes to market, including retail stores, web retailers, direct from Sage or indirect through our worldwide network of over 40,000 accountants and 30,000 business partners who provide additional support, implementation, customisation and specialist sector knowledge.

		%
A	Accounting	55
B	Industry−specific	25
C	HR and payroll	11
D	Customer Relationship Management ("CRM")	5
E	Payment processing	4
	Total	100

		%
1	UK & Ireland	19
2	Mainland Europe	35
3	North America	39
4	Rest of World	7
	Total	100